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Stanza

Context is what your agent knows about you before it writes. Your brand guide says what you believe, who you write for, what you offer, how you’re different, and how you sound. References are the material those pages draw on. Something belongs in Context only if it would change a draft.

Open Context from the left rail, then switch between Brand guide and References.

Your brand guide#

The Overview brings together five pages: Beliefs first, then Audience, Offering, Positioning, and Voice. Beliefs is what your brand believes about the world, what it thinks is worth doing, what it won’t compromise on, and what it rejects that others in your space accept. The other four pages express it. Tone, preferred terms, and what never to say belong on Voice.

Beliefs has to come from you, not your website. During setup, Stanza asks you its four questions and writes the page from your answers alone. Until someone saves Beliefs, the Overview marks it as unanswered.

A page that hasn’t been written yet shows its question and what would help answer it. On the Overview, choose Write it to answer in your own words, or Add reference to add material first.

Under each page title you can see who last saved it and when. A page nobody has changed since setup says Written by Stanza.

Edit a brand page#

Brand pages open for reading. To change one:

  1. Choose Edit. Because agents read this page whenever they write for you, Stanza asks you to confirm. Choose Edit page.
  2. Make your changes. They save as you type, and the earlier wording isn’t kept.
  3. Choose Done when you’re finished.

Your edit is what Stanza and your connected agents read next. There’s nothing to approve and no update to wait for. Agents never edit brand pages; they can only leave comments.

Add references#

Choose Add reference and pick what you’re adding:

  • Files: drop files or a folder, or browse for them. Stanza supports text (.txt), Markdown (.md), CSV (.csv), and Word (.docx). Export a Google Doc as Word or a Google Sheet as CSV first. PDFs and images aren’t supported.
  • Pasted text: give it a title and paste the text.
  • Web page: enter the page’s address. Stanza reads the page once and keeps a copy, so the reference reads the same if the page later changes or disappears.

Each reference can carry an optional note: why it matters, or how to use it.

An upload shows Converting… while Stanza prepares it. If the import couldn’t finish, open it to retry. Check that tables and complex layouts came through as expected.

Your references#

References lists each reference with who added it, when, and the note they attached. Web pages show their address. Open a reference to read it, or download the original of an uploaded file.

References are kept as they were added. To change one, choose Remove and add the new version. Removing a reference stops Stanza and your agents from reading it; brand pages keep what they already say.

Ask your agent what a reference changes#

Adding a reference stores it, and nothing else. Stanza doesn’t rewrite your brand pages from it. When a reference should change what a page says, ask your agent. After you add one, Stanza shows Ask your agent what this changes (or names your agent, such as Ask Claude what this changes). If no agent is connected yet, the line links to Connect your agent.

For example, after a news article about your company:

  1. Add the reference. Choose Add reference, then Web page, and enter the article’s address. Add a note such as “Our funding coverage.”
  2. Ask your agent. In Claude or ChatGPT, ask: “I added the TechCrunch piece to our references in Stanza. Read it, compare it with our positioning page, and comment on anything it changes.”
  3. Read the comment. Open Positioning. The passage is highlighted, and the comment shows your name with a small Claude or ChatGPT mark, so you can tell your agent left it.
  4. Make the change. If you agree, choose Edit and change the page yourself, then resolve the comment.

Keep references focused and clearly titled so you and your agent can find the right one. A reference isn’t a confirmed brand fact; put the guidance you want writers to follow on the brand pages.