1. Create an account#
Go to app.runstanza.com/signup, enter your email, and choose Email me a sign-up link. Open the link to finish signing up. If you’d rather use a password, choose Sign up with password.
Already have an account? Sign in.
2. Create your organization and project#
Name your organization and your first project. A project holds one brand’s Context and drafts. You can also add:
- Website: Stanza reads the public pages that describe what you do and how you sound.
- Material: brand guidelines, messaging docs, published posts, or anything that shows how you write.
Both are optional, but the more Stanza has to read, the less it has to ask.
3. Invite your team#
Add the email addresses of the people who write and review with you, then choose Invite and continue. Their invitations go out once your brand guide is ready, so they arrive to something real. You can also choose Skip for now and invite people later.
4. Set up your brand guide#
Stanza reads your website and material, then works through your brand guide with you:
- Beliefs comes first, and only from you. Stanza asks four questions about what your brand believes and writes the page from your answers.
- Stanza drafts Audience, Positioning, Offering, and Voice from your material, asking about anything it couldn’t tell.
- You review each page. Ask for changes or edit it yourself, then confirm it.
When the guide is saved, choose Next: connect ChatGPT or Claude, or Open Context to read it.
You can leave and come back to setup later. If you choose Skip setup, your website pages and uploads stay as references and you write the brand guide yourself in Context.
5. Connect your agent#
The next page is your Getting started with Stanza draft, with the connect window open. Pick ChatGPT, Claude, or Other, and follow the steps. Once Stanza sees the connection, it gives you a first prompt to paste into a new chat. Your agent reads your Context and adds its ideas to the draft.
You can open the window again any time from Connect your agent in the Editor. See Connect your agent for the full setup.
6. Write#
Choose New draft from Home or the Editor’s article list. Type or paste to begin; your changes save automatically. Ask Stanza for research, an outline, or an edit in the box at the bottom of the page:
Read our voice page and help me outline a short introduction to our product for someone who’s never used it.
Stanza’s edits to your draft apply straight away. Choose Undo on any edit you don’t want. Read more about writing in the Editor.